The Sofitel London Heathrow is the UK's premier hotel and conference venue. A great location next to Terminal 5, outstanding hospitality and meeting facilities combined with attention to detail, are what sets the hotel apart. For Sofitel its digital signage had to reflect the hotel's market leading position and brand values, it chose Connectvision multimedia digital signage.
If you were to pick the perfect location for an international hotel and conference centre, the Sofitel London Heathrow would have to be at the top of your list. Practically an extension of Heathrow Terminal 5, the hotel is owned and operated under a franchise agreement with Accor Hospitality.
It has 605 luxury bedrooms and suites, 45 meeting rooms, large conference hall and theatre within a dedicated conference centre. As well as fine dining restaurants, lobby bar, tea salon, coffee and cocktail bars Health Spa, and Gym.
Following similar design principles to the neighbouring Terminal 5, Sofitel London Heathrow is built on the grand scale, with five towering steel and glass atria that create an important sense of space and calm within the busy hotel. Indeed part of the hotel and conference centre is given over to a Zen Garden.
“We decided at the outset not to use hard signage, preferring instead the flexibility of a digital signage system. Our selection criteria was that it should be readily integrated with our conference diary system, be easy-to-use and have excellent support,” said the IT Director, Arora Hotels Ltd.
The Sofitel Heathrow has over 100 LCD screens ranging from small LCDs in hotel's lifts to mid-sized screens outside meeting rooms, and in the gym and toilets, to large screens in the Terminal 5 link concourse, conference reception area and meeting areas.
“When we saw a demonstration of Connectvision we realised that our selection criteria was just the tip of the iceberg of the system's capability. Since using the digital signage software we've gone beyond communicaitons to begin exploring revenue generating possibilities with Connectvision,” said the Sales and Marketing Director, Sofitel Heathrow.