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| Saturday, March 24, 2007 |
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SEAT tunes into Volkswagen ‘News Forum’
By host @ 12:39 PM :: 2076 Views
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Connectvision-powered service links Volkswagen, Skoda, Volkswagen Commercial Vehicles and now SEAT.
SEAT, part of the Volkswagen Group, is using Connectvision multimedia messaging at its UK headquarters in Milton Keynes. It is the latest part of Volkswagen group to select Connectvision for its news service to employees.
Since 2005, Connectvision has been used to deliver ‘News Forum’ to a network of LCD screens positioned in coffee hub areas in Volkswagen, Skoda, and VW Commercial Vehicles open plan offices. Over time the network has expanded as employees have reported the value of the service to them - they ‘learn something new everyday they wouldn’t have known otherwise’. SEAT will deploy the 'News Forum' screens in their marketing, sales and customer service areas using several LCD screens.
Developed by Saturn Communications Group, Connectvision is a dynamic multimedia messaging system that can deliver digital information to any place at any time using plasma and LCD screens. Windows.net based and HD ready, Connectvision allows ‘News Forum’ to draw on a wide variety of data and image formats and multimedia file types such as digital video, PowerPoint Files, and HTML Web Pages.
The flexibility of Connectvision means that each company is able to create 'broadcast' schedules and target content for specific screens as well as tailoring the text and images to suit their own business purposes. Information is presented in a way that is unobtrusive but nonetheless sufficiently impactful to inform and engage people, as well as being quick and simple to update. On average employees watch the screens for over a minute, at least once a day, and report finding the content attractive and relevant. In general Volkswagen Customer Services look at the screen more frequently as latest news and common customers’ questions are displayed here.
The Volkswagen Internal Communications Manager, said, “‘News Forum’ has fulfilled our expectations as an effective medium for keeping employees informed. More importantly employees themselves see the service as assisting them with their work.”
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